AI Search & GEO Audit for Online Stores
We test real shopping prompts in ChatGPT, Gemini, Claude and Perplexity, show which competitors get recommended instead of you, and what to fix first.
Why Aren’t AI Assistants Recommending Your Store Yet?
Your store may perform well in Google, but what happens when shoppers turn to ChatGPT or Gemini for product recommendations? Are your products showing up, or are your competitors getting the attention?
Our AI search audit gives you a clearer picture of how ChatGPT, Gemini, Claude, and Perplexity represent your brand and products, and what might explain the gaps. We bring hands-on ecommerce experience to Magento 2 and Shopify stores, including large enterprise operations with complex catalogs and requirements.
Want to see where you stand before committing to a full audit? Start with a free check.
What an AI Search Audit Tells You
A GEO (Generative Engine Optimization) audit helps you understand how AI search platforms represent your store and where you may be missing opportunities. Laconica examines four key areas to give you a clearer picture of your current AI search visibility.
Are your brand and products appearing in AI answers?
Which competitors are getting recommended instead?
What might explain the missing mentions?
Which issues deserve attention first?
AI Visibility Audit Checklist: What We Check
Product Feeds
Structured Data
AI Crawler Access
llms.txt
Product Page Content
Buying Guides
Reviews and Brand Mentions
Rendering and Speed
How We Work: Free Check, Full GEO Audit, Optimization
Step 1. Free AI Visibility Check
Start with a free AI visibility check before commissioning a full audit. We test 10 shopping prompts in ChatGPT and Gemini. Within two business days, you'll receive a one-page summary covering:
- How often your store appears
- Which competitors are mentioned instead
- Three key gaps identified in the check
We also review bot access, product structured data, and feeds. There's no charge and no call required.
Step 2. Full AI Search & GEO Audit
For a deeper investigation, our AI visibility audit tests 30–50 shopping prompts across ChatGPT, Gemini, Claude, and Perplexity. We then examine all eight checklist areas.
The final report includes competitor analysis, technical and content findings, and a prioritized action plan with estimated hours (see the report breakdown below).
Your in-house team can implement the recommendations, or Laconica would handle the work. The price is fixed for the agreed-upon scope, and the timeline depends on your store's complexity.
Step 3. GEO Optimization
Once the audit is complete, we can implement the agreed recommendations and monitor AI search visibility monthly. For help turning the findings into ongoing improvements, visit our GEO for ecommerce service.
The free check shows where you stand. The full audit shows what to fix and in what order.
What You Get in the Audit Report
A full AI search audit gives you more than visibility data. You get a structured view of how AI assistants respond to searches relevant to your store, how competitors compare, and which changes deserve priority.
AI Search Results by Prompt
The report includes a table of tested shopping prompts and the corresponding results from each AI assistant. You can see where your store appears, which products or pages are referenced, and how responses differ across platforms. This gives your team a concrete baseline for evaluating current AI visibility.
Competitor Comparison
We compare your results with competitor mentions to identify patterns in AI recommendations. The report shows which alternatives appear in relevant searches and how assistants describe them. These findings help you investigate where your store falls short and which areas may need closer attention.
Technical Issues Found
The report documents the technical and content-related issues identified during the review. Each item describes the problem and its potential impact on AI visibility. Your team gets a clear record of the findings, making it easier to discuss them with developers and distinguish important issues from lower-priority concerns.
Prioritized Action Plan
You'll receive a ranked list of recommended changes, with estimated implementation hours for each task. This helps you allocate resources, plan development work, and understand the likely effort before committing to implementation. Your team can use the plan internally, or Laconica can help carry it out.
FAQs on AI Search and GEO Audits
What is an AI search audit?
An AI search audit shows how often AI assistants mention your store when shoppers search for products like yours. We test relevant shopping prompts, review which brands and products appear in the answers, and look for technical and content issues that may affect your visibility. You get a report with findings and recommended next steps.
What is the difference between a GEO audit and an SEO audit?
An SEO audit focuses on your website’s performance in traditional search engines, while a GEO audit examines how AI assistants discover, interpret, and recommend your store. Both can involve technical checks and content reviews, but an AI-focused audit also looks at actual assistant responses and competitor mentions.
Which AI assistants do you test in the audit?
We test ChatGPT, Gemini, Claude, and Perplexity as part of the full audit. Our team runs 30–50 shopping prompts to see whether your store appears, which products get mentioned, and which competitors show up instead. The free check covers 10 prompts in ChatGPT and Gemini.
How long does an AI visibility audit take?
The free AI visibility check takes up to two business days, and you receive a one-page summary without needing to book a call. A full audit takes longer, depending on your store’s complexity and the agreed scope. We confirm the timeline before starting the work.
How much does a GEO audit cost?
The cost of a full GEO audit depends on your store’s complexity and the scope of the review. Before we begin, we agree on what to assess and provide a fixed price. You can also start with our free check to get an initial picture of your AI visibility at no cost.
What is the difference between the free check and the full audit?
The free check tests 10 shopping prompts in ChatGPT and Gemini and delivers a one-page summary of your visibility, competitors, and three key gaps within two business days. The full audit tests 30–50 prompts across four AI assistants, reviews eight audit areas, and provides a detailed report with a prioritized action plan and estimated hours.
Do you audit stores on platforms other than Magento and Shopify?
Yes. We can audit stores built on other ecommerce platforms, too. The review focuses on how AI assistants access and interpret your store, its product information, and its content—not just which platform you use. We confirm the technical scope after learning more about your website.
Can our own team fix the issues after the audit?
Absolutely. The audit report includes recommended fixes, their priority, and estimated implementation hours, so your developers can plan the work. If you’d prefer expert support, Laconica can help implement the recommendations through our separate AI visibility optimization service. The audit itself doesn’t commit you to further work.
Find out how AI assistants see your store and what to fix first.
